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The Networked Nonprofit Connecting With Social Media To Drive Change

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The Networked Nonprofit

The Networked Nonprofit Connecting With Social Media To Drive Change [Pdf/ePub] eBook

The Networked Nonprofit by Beth Kanter,Allison Fine Book Summary:

The Networked Nonprofit Connecting with Social Media to Drive Change This groundbreaking book shows nonprofits a new way of operating in our increasingly connected world: a networked approach enabled by social technologies, where connections are leveraged to increase impact in effective ways that drive change for the betterment of our society and planet. "The Networked Nonprofit is a must-read for any nonprofit organization seeking innovative, creative techniques to improve their mission and better serve their communities." —Diana Aviv, president and CEO, Independent Sector "The Internet means never having to ask permission before trying something new. In The Networked Nonprofit, Kanter and Fine show nonprofits how to harness this flexibility to pursue their missions in partnership with two billion connected citizens." —Clay Shirky, author, Here Comes Everybody: The Power of Organizing Without Organizations "The Networked Nonprofit uniquely describes the historical context and the current challenges that compel nonprofit leaders to work in networked ways and offers easy steps to help users exploit the potential of social media and 'working wikily."' —Stephanie McAuliffe, director, organizational effectiveness, The David and Lucile Packard Foundation "A must-read for nonprofit leaders who want to change their organizations from the inside out by embracing the power of social networks." —Charlene Li, founding partner, Altimeter Group; author, Open Leadership; and coauthor, Groundswell "This is a perfect handbook for anyone who wants to leapfrog their current limitations of understanding and find real-world applications of technology to extend their mission." —Michele Nunn, CEO, Points of Light Institute, and cofounder, HandsOn Network "Kanter and Fine provide the 'Google Maps' for nonprofits to harness social media to kick butt and change the world." —Guy Kawasaki, cofounder, Alltop.com, and former chief evangelist, Apple Inc. "URGENT! Read this book. Take notes. Take action. If you work for a nonprofit, you don't have to do every single thing these seasoned authors have to share, but you certainly have to know what you're missing." —Seth Godin Register at www.josseybass.com/emailfor more information on our publications, authors, and to receive special offers.

The Networked Nonprofit

The Networked Nonprofit Connecting With Social Media To Drive Change [Pdf/ePub] eBook

The Networked Nonprofit by Beth Kanter,Allison Fine Book Summary:

The Networked Nonprofit Connecting with Social Media to Drive Change This groundbreaking book shows nonprofits a new way of operating in our increasingly connected world: a networked approach enabled by social technologies, where connections are leveraged to increase impact in effective ways that drive change for the betterment of our society and planet. "The Networked Nonprofit is a must-read for any nonprofit organization seeking innovative, creative techniques to improve their mission and better serve their communities." —Diana Aviv, president and CEO, Independent Sector "The Internet means never having to ask permission before trying something new. In The Networked Nonprofit, Kanter and Fine show nonprofits how to harness this flexibility to pursue their missions in partnership with two billion connected citizens." —Clay Shirky, author, Here Comes Everybody: The Power of Organizing Without Organizations "The Networked Nonprofit uniquely describes the historical context and the current challenges that compel nonprofit leaders to work in networked ways and offers easy steps to help users exploit the potential of social media and 'working wikily."' —Stephanie McAuliffe, director, organizational effectiveness, The David and Lucile Packard Foundation "A must-read for nonprofit leaders who want to change their organizations from the inside out by embracing the power of social networks." —Charlene Li, founding partner, Altimeter Group; author, Open Leadership; and coauthor, Groundswell "This is a perfect handbook for anyone who wants to leapfrog their current limitations of understanding and find real-world applications of technology to extend their mission." —Michele Nunn, CEO, Points of Light Institute, and cofounder, HandsOn Network "Kanter and Fine provide the 'Google Maps' for nonprofits to harness social media to kick butt and change the world." —Guy Kawasaki, cofounder, Alltop.com, and former chief evangelist, Apple Inc. "URGENT! Read this book. Take notes. Take action. If you work for a nonprofit, you don't have to do every single thing these seasoned authors have to share, but you certainly have to know what you're missing." —Seth Godin Register at www.josseybass.com/emailfor more information on our publications, authors, and to receive special offers.

Measuring the Networked Nonprofit

The Networked Nonprofit Connecting With Social Media To Drive Change [Pdf/ePub] eBook

Measuring the Networked Nonprofit by Beth Kanter,Katie Delahaye Paine Book Summary:

The tools nonprofits need to measure the impact of their socialmedia Having a social media measurement plan and approach can nolonger be an after-thought. It is a requirement of success. Asnonprofits refine their social media practice, their boards areexpecting reports showing results. As funders provide dollars tosupport programs that include social media, they too want to seeresults. This book offers the tools and strategies needed fornonprofits that need reliable and measurable data from their socialmedia efforts. Using these tools will not only improve anonprofit?s decision making process but will produce results-drivenmetrics for staff and stakeholders. A hands-on resource for nonprofit professionals who must beable to accurately measure the results of their social mediaventures Written by popular nonprofit blogger Beth Kanter andmeasurement expert Katie Delahaye Paine Filled with tools, strategies, and illustrative examples thatare highly accessible for nonprofit professionals This important resource will give savvy nonprofit professionalsthe information needed to produce measurable results for theirsocial media.

101 Social Media Tactics for Nonprofits

The Networked Nonprofit Connecting With Social Media To Drive Change [Pdf/ePub] eBook

101 Social Media Tactics for Nonprofits by Melanie Mathos,Chad Norman Book Summary:

The ultimate social media field guide for nonprofits—with 101 ways to engage supporters, share your mission, and inspire action using the social web 101 Social Media Tactics for Nonprofits features 101 actionable tactics that nonprofits can start using today, and most of the featured resources are free. Broken down into five key areas, this unique guide explains the steps and tools needed to implement each tactic, and provides many real-life examples of how nonprofits are using the tactics. With this book as your guide, you'll learn how leading nonprofit professionals around the world are leveraging social media to engage constituents, communicate their cause, and deliver on their mission. Presents immediately useful ideas for relevant impact on your organization's social presence so you can engage with supporters in new and inventive ways Features 101 beginner to intermediate-level tactics with real-life examples Offers a workable format to help nonprofits discover new ways of deploying their strategy Includes nonprofit social media influencers from leading nonprofits around the world including National Wildlife Federation, March of Dimes, and The Humane Society Nonprofits know they need to start engaging with supporters through social media channels. This field guide to social media tactics for nonprofits will feature 101 beginner to intermediate-level tactics with real-life examples to help nonprofits discover new ways of deploying their strategy and meeting their social media objectives.

Social Media for Social Good: A How-to Guide for Nonprofits

The Networked Nonprofit Connecting With Social Media To Drive Change [Pdf/ePub] eBook

Social Media for Social Good: A How-to Guide for Nonprofits by Heather Mansfield Book Summary:

Maximize every donation dollar using social-media marketing best practices With Social Media for Social Good, you have everything you need to get your organization online at all levels: Web 1.0: Websites, e-newsletters, and “Donate Now” buttons; Web 2.0: Blogging and social networking sites; and Web 3.0: The Mobile Web, texting, and smartphone Apps. Learn how to access free and inexpensive marketing tools, market via email, use Twitter and Facebook, raise money from new donors, understand the legalities involved in being online, establish privacy settings, and track ROI. Heather Mansfield owns DIOSA Communications. She has served as Nonprofit Community Manager for Change.org, was named a Fundraising Star of the Year by Fundraising Success Magazine, and serves on the board for the Latin America Working Group.

Social Change Anytime Everywhere

The Networked Nonprofit Connecting With Social Media To Drive Change [Pdf/ePub] eBook

Social Change Anytime Everywhere by Allyson Kapin,Amy Sample Ward Book Summary:

Strategies for advocacy, fundraising, and engaging the community Social Change Anytime Everywhere was written for nonprofit staff who say themselves or are asked by others, “Email communications, social media, and mobile are important, but how will they help our nonprofit and the issues we work on? Most importantly, how the heck do we integrate and utilize these tools successfully?” The book will help answer these questions, and is organized to guide readers through the planning and implementation of online multi-channel strategies that will spark advocacy, raise money and promote deeper community engagement in order to achieve social change in real time. It also serves as a resource to help nonprofit staff and their boards quickly understand the evolving online landscape and identify and implement the best online channels, strategies, tools, and tactics to help their organizations achieve their missions.

Forces for Good

The Networked Nonprofit Connecting With Social Media To Drive Change [Pdf/ePub] eBook

Forces for Good by Leslie R. Crutchfield,Heather McLeod Grant Book Summary:

An updated edition of a groundbreaking book on best practices for nonprofits What makes great nonprofits great? In the original book, authors Crutchfield and McLeod Grant employed a rigorous research methodology derived from for-profit books like Built to Last. They studied 12 nonprofits that have achieved extraordinary levels of impact—from Habitat for Humanity to the Heritage Foundation—and distilled six counterintuitive practices that these organizations use to change the world. Features a new introduction that explores the new context in which nonprofits operate and the consequences for these organizations Includes a new chapter on applying the Six Practices to small, local nonprofits, including some examples of these organizations Contains an update on the 12 organizations featured in the original book—how they have fared, what they've learned, and where they are now in their growth trajectory This book has lessons for all readers interested in creating significant social change, including nonprofit managers, donors, and volunteers.

Charity Case

The Networked Nonprofit Connecting With Social Media To Drive Change [Pdf/ePub] eBook

Charity Case by Dan Pallotta Book Summary:

A blueprint for a national leadership movement to transform theway the public thinks about giving Virtually everything our society has been taught about charityis backwards. We deny the social sector the ability to grow becauseof our short-sighted demand that it send every short-term dollarinto direct services. Yet if the sector cannot grow, it can nevermatch the scale of our great social problems. In the face of thisdilemma, the sector has remained silent, defenseless, anddisorganized. In Charity Case, Pallotta proposes a visionarysolution: a Charity Defense Council to re-educate the public andgive charities the freedom they need to solve our most pressingsocial issues. Proposes concrete steps for how a national Charity DefenseCouncil will transform the public understanding of the humanitariansector, including: building an anti-defamation league and legaldefense for the sector, creating a massive national ongoing adcampaign to upgrade public literacy about giving, and ultimatelyenacting a National Civil Rights Act for Charity and SocialEnterprise From Dan Pallotta, renowned builder of social movements andinventor of the multi-day charity event industry (including theAIDS Rides and Breast Cancer 3-Days) that has cumulatively raisedover $1.1 billion for critical social causes The hotly-anticipated follow-up to Pallotta’sgroundbreaking book Uncharitable Grounded in Pallotta’s clear vision and deep social sectorexperience, Charity Case is a fascinating wake-up call for fixingthe culture that thwarts our charities’ ability to change theworld.

The Happy, Healthy Nonprofit

The Networked Nonprofit Connecting With Social Media To Drive Change [Pdf/ePub] eBook

The Happy, Healthy Nonprofit by Beth Kanter,Aliza Sherman Book Summary:

"This book outlines what it takes to build healthier, happier organizations from the ground up"--

Wired for Good

The Networked Nonprofit Connecting With Social Media To Drive Change [Pdf/ePub] eBook

Wired for Good by Joni Podolsky Book Summary:

Wired for Good is a nuts-and-bolts guide to strategictechnology planning for nonprofit organizations—no matter howlarge or small. This book leads nonprofits through a planningprocess that will help them align their technology use with theirmission and strategic goals, determine what the appropriatetechnology tools are to meet those goals, and how the technologywill be implemented and supported over time. This essential guidealso shows how to win support for a strategic technology planwithin an organization, evaluate a plan's effectiveness, and helpstaff and other stakeholders adapt to the changes new technologywill bring about. Wired for Good shows nonprofit professionals how to Get their organization ready for the strategic technologyplanning process Dispel the myths surrounding technology planning Understand the benefits of strategic technology planning Overcome organizational resistance to strategic technologyplanning Define the roles and responsibilities of staff and other keystakeholders in creating a successful plan Make the best use of volunteers and consultants Find the funds to support technology implementation

Robin Hood Marketing

The Networked Nonprofit Connecting With Social Media To Drive Change [Pdf/ePub] eBook

Robin Hood Marketing by Katya Andresen Book Summary:

Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to ten essential rules and provides entertaining examples and simple steps for applying the rules ethically and effectively to good causes of all kinds. The Robin Hood rules steal from the winning formulas for selling socks, cigarettes, and even mattresses, with good advice for appealing to your audiences’ values, not your own; developing a strong, competitive stance; and injecting into every message four key elements that compel people to take notice. Andresen, who is also a former journalist, also reveals the best route to courting her former colleagues in the media and getting your message into their reporting. Katya Andresen is Vice President of Marketing at the charitable giving portal Network for Good, which was founded by AOL, Yahoo! and Cisco. Before joining Network for Good, she was Senior Vice President of Sutton Group, a marketing and communications firm supporting non-profits, government agencies, and foundations working for the social good. Previously she was a marketing consultant overseas, promoting causes ranging from civil society in Ukraine to ecotourism in Madagascar. She also worked for CARE International. She has trained hundreds of causes in effective marketing and media relations, and her marketing materials for non-profits have won national and international awards. In addition to writing Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes, Katya was featured in the e-book, Nine Minds of Marketing. She is also a co-author of a chapter in the book, People to People Fundraising - Social Networking and Web 2.0 for Charities. Fundraising Success Magazine named her Fundraising Professional of the Year in 2007. Katya traces her passion for good causes to the enormous social need she witnessed as a journalist prior to her work in the non-profit sector. She was a foreign correspondent for Reuters News and Television in Asia and for Associated Press, the San Francisco Chronicle and the Dallas Morning News in Africa. She has a bachelor's degree in history from Haverford College. Visit her blog to learn more...http://www.nonprofitmarketingblog.com/

The Nonprofit Marketing Guide

The Networked Nonprofit Connecting With Social Media To Drive Change [Pdf/ePub] eBook

The Nonprofit Marketing Guide by Kivi Leroux Miller Book Summary:

A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs. Includes cost-effective strategies and proven tactics for nonprofits An ideal resource for thriving during challenging times Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com.

Non-Western Perspectives on Human Communication

The Networked Nonprofit Connecting With Social Media To Drive Change [Pdf/ePub] eBook

Non-Western Perspectives on Human Communication by Min-Sun Kim Book Summary:

What it means to be a self - and a self communicating and being in a particular culture - are key issues interwoven throughout Min-Sun Kim's impressive text, Non-Western Perspectives on Human Communication. Going beyond cultural descriptions or instructions on adapting to specific cultures, the author interrogates the very core assumptions underlying the study of human communication and challenges longstanding individualistic, Western models on which much intercultural research is based. Kim proposes a non-western way of conceptualizing identity, or the "self" - the cornerstone of cultural research -- illuminating how traditional western and non-western views can be blended into a broader, more realistic understanding of cultures and communication. Grounding her work in a thorough knowledge of the literature, she challenges students and researchers alike to reexamine their approach to intercultural study.

Doing Social Media So It Matters

The Networked Nonprofit Connecting With Social Media To Drive Change [Pdf/ePub] eBook

Doing Social Media So It Matters by Laura Solomon Book Summary:

Provides context to the social media phenomenon and offers practical advice on how libraries can choose, use, and monitor these tools effectively, whilst identifying additional resources and best practices.

Momentum

The Networked Nonprofit Connecting With Social Media To Drive Change [Pdf/ePub] eBook

Momentum by Allison Fine Book Summary:

A new and empowering way of looking at and organizing socialchange! How can we move from serving soup until our elbows ache tosolving chronic social ills like hunger or homelessness? Howcan we break the disastrous cycle of low expectations that leads tochronic social failures? The answers to these questions lie within Momentum, afresh, zestful way of thinking about and organizing social changework. Today's digital tools—including but not limited toe-mail, the Web, cell phones, personal digital assistants (PDAs),even iPods—promote interactivity and connectedness. Butas Momentum shows, these new social media tools areimportant not for their wizardry but because they connect us to oneanother in inexpensive, accessible, and massivelyscalable ways.

Open Leadership

The Networked Nonprofit Connecting With Social Media To Drive Change [Pdf/ePub] eBook

Open Leadership by Charlene Li Book Summary:

An essential guide for leaders who want to use social media to be "open" while maintaining control "Be Open, Be Transparent, Be Authentic" are the current leadership mantras-but companies often push back. Business is premised on the concept of control and yet the new world order demands openness-leaders do not know how to be open and be in control. This must-have resource will help the modern leader understand how to lead in the new open world-where blogging, twittering, facebooking, and digging are becoming the norm. the author lays out the steps that leaders must take to transform their organizations and themselves into being "open" -and exactly what that will mean. Shows how to use social media to become an open organization Offers basic advice for leaders who are adapting to the new era of openness in the marketplace The author Charlene Li is one of the foremost experts on social media and technologies In easy-to-understand language, this book will help leaders orient themselves to social networking and other technological advances.

Connecting to Change the World

The Networked Nonprofit Connecting With Social Media To Drive Change [Pdf/ePub] eBook

Connecting to Change the World by Peter Plastrik,Madeleine Taylor,John Cleveland Book Summary:

Something new and important is afoot. Nonprofit and philanthropic organizations are under increasing pressure to do more and to do better to increase and improve productivity with fewer resources. Social entrepreneurs, community-minded leaders, nonprofit organizations, and philanthropists now recognize that to achieve greater impact they must adopt a network-centric approach to solving difficult problems. Building networks of like-minded organizations and people offers them a way to weave together and create strong alliances that get better leverage, performance, and results than any single organization is able to do. While the advantages of such networks are clear, there are few resources that offer easily understandable, field-tested information on how to form and manage social-impact networks. Drawn from the authors’ deep experience with more than thirty successful network projects, Connecting to Change the World provides the frameworks, practical advice, case studies, and expert knowledge needed to build better performing networks. Readers will gain greater confidence and ability to anticipate challenges and opportunities. Easily understandable and full of actionable advice, Connecting to Change the World is an informative guide to creating collaborative solutions to tackle the most difficult challenges society faces.

The Routledge Companion to Arts Marketing

The Networked Nonprofit Connecting With Social Media To Drive Change [Pdf/ePub] eBook

The Routledge Companion to Arts Marketing by Daragh O'Reilly,Ruth Rentschler,Theresa A. Kirchner Book Summary:

The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book covers the broad and involved relationship between the arts and marketing. It frames "arts marketing" in the context of wider, related issues, such as the creative and cultural industries, cultural policy and arts funding, developments in the different art forms and the impact of environmental forces on arts business models and markets. The Routledge Companion to Arts Marketing provides a comprehensive, up-to-date reference guide that incorporates current analyses of arts marketing topics by leaders of academic research in the field. As such, it will be a key resource for the next generation of arts marketing scholars and teachers and will constitute the single most authoritative guide on the subject internationally.

Cause for Change

The Networked Nonprofit Connecting With Social Media To Drive Change [Pdf/ePub] eBook

Cause for Change by Kari Dunn Saratovsky,Derrick Feldmann Book Summary:

A nonprofit leader's guide for engaging millennials in allaspects of a nonprofit organization Written by Millennials about Millennials, Cause forChange examines strategies for engaging Millennials asconstituents, volunteers, and donors, and focuses on howorganizations can realign themselves to better respond to thisgroup of 80 million strong. At the heart of this research-basedguide is the Millennial Development Platform, an action-basedrubric developed by the authors and included in each chapter tohelp organizations create the infrastructure for a long-termmillennial engagement strategy. Examines how Millennials communicate, volunteer, take action,influence their peers, and choose to give their time and money Explains how Millennials view their role in the workplace, andhow their approach is re-shaping nonprofit culture from within Cause for Change profiles Millennials who have emerged asdynamic leaders to create and manage movements in theircommunities.