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The Master Switch The Rise And Fall Of Information Empires

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The Master Switch

The Master Switch The Rise And Fall Of Information Empires [Pdf/ePub] eBook

The Master Switch by Tim Wu Book Summary:

The Internet Age: on the face of it, an era of unprecedented freedom in both communication and culture. Yet in the past, each major new medium, from telephone to satellite television, has crested on a wave of similar idealistic optimism, before succumbing to the inevitable undertow of industrial consolidation. Every once free and open technology has, in time, become centralized and closed; as corporate power has taken control of the 'master switch.' Today a similar struggle looms over the Internet, and as it increasingly supersedes all other media the stakes have never been higher. Part industrial expos, part examination of freedom of expression, The Master Switch reveals a crucial drama - full of indelible characters - as it has played out over decades in the shadows of global communication.

The Master Switch

The Master Switch The Rise And Fall Of Information Empires [Pdf/ePub] eBook

The Master Switch by Tim Wu Book Summary:

A New Yorker and Fortune Best Book of the Year Analyzing the strategic maneuvers of today’s great information powers–Apple, Google, and an eerily resurgent AT&T–Tim Wu uncovers a time-honored pattern in which invention begets industry and industry begets empire. It is easy to forget that every development in the history of the American information industry–from the telephone to radio to film–once existed in an open and chaotic marketplace inhabited by entrepreneurs and utopians, just as the Internet does today. Each of these, however, grew to be dominated by a monopolist or cartel. In this pathbreaking book, Tim Wu asks: will the Internet follow the same fate? Could the Web–the entire flow of American information–come to be ruled by a corporate leviathan in possession of "the master switch"? Here, Tim Wu shows how a battle royale for Internet’s future is brewing, and this is one war we dare not tune out.

The Curse of Bigness

The Master Switch The Rise And Fall Of Information Empires [Pdf/ePub] eBook

The Curse of Bigness by Tim Wu Book Summary:

From the man who coined the term "net neutrality" and who has made significant contributions to our understanding of antitrust policy and wireless communications, comes a call for tighter antitrust enforcement and an end to corporate bigness.

Who Controls the Internet?

The Master Switch The Rise And Fall Of Information Empires [Pdf/ePub] eBook

Who Controls the Internet? by Jack Goldsmith,Tim Wu Book Summary:

Is the Internet erasing national borders? Will the future of the Net be set by Internet engineers, rogue programmers, the United Nations, or powerful countries? Who's really in control of what's happening on the Net? In this provocative new book, Jack Goldsmith and Tim Wu tell the fascinating story of the Internet's challenge to governmental rule in the 1990s, and the ensuing battles with governments around the world. It's a book about the fate of one idea--that the Internet might liberate us forever from government, borders, and even our physical selves. We learn of Google's struggles with the French government and Yahoo's capitulation to the Chinese regime; of how the European Union sets privacy standards on the Net for the entire world; and of eBay's struggles with fraud and how it slowly learned to trust the FBI. In a decade of events the original vision is uprooted, as governments time and time again assert their power to direct the future of the Internet. The destiny of the Internet over the next decades, argue Goldsmith and Wu, will reflect the interests of powerful nations and the conflicts within and between them. While acknowledging the many attractions of the earliest visions of the Internet, the authors describe the new order, and speaking to both its surprising virtues and unavoidable vices. Far from destroying the Internet, the experience of the last decade has lead to a quiet rediscovery of some of the oldest functions and justifications for territorial government. While territorial governments have unavoidable problems, it has proven hard to replace what legitimacy governments have, and harder yet to replace the system of rule of law that controls the unchecked evils of anarchy. While the Net will change some of the ways that territorial states govern, it will not diminish the oldest and most fundamental roles of government and challenges of governance. Well written and filled with fascinating examples, including colorful portraits of many key players in Internet history, this is a work that is bound to stir heated debate in the cyberspace community.

Film Marketing

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Film Marketing by Finola Kerrigan Book Summary:

Film Marketing is the first book to consolidate existing literature into a well informed and academically sound textbook. The book focuses on the film industry as a whole, which incorporates popular (mainstream) fiction films (usually) in English, non English language fiction films, documentary films and art house films. In doing so, it is firmly embedded in the global film industry. Although the film industry is global, it is dominated by the Hollywood major studios, and as such, discussion of the Hollywood film industry will be highlighted. But, unlike other film marketing books on the market, this book also highlights other successful film industries, such as Korea, Nigeria and India, as well as looking at examples of film marketing practices from a range of other countries which provide interesting case studies from Denmark, France, the UK and Hong Kong. Film Marketing offers the student a unique combination of theory and practice and written in accessible student-friendly manner, presents an appealing and must-have text for anyone studying film. The book includes full pedagogical features and additional lecture resources, available at www.textbooks.elsevier.com allowing for easy use by both lecturer and student. To access the Teaching Support Materials, click on the Instructor Manual tab at the top right of the page. You must be registered and logged in to view theis tab. * The only book dedicated to marketing in the rapidly growing film industry, from a marketing perspective * The first book to include global examples such as Korea, Nigeria, India, Denmark, France, the UK and Hong Kong, as well as Hollywood * The first book to combine theory and practice with a student-friendly use of pedagogy and providing additional lecturer resources, available at www.textbooks.elsevier.com including PowerPoint slides, exercises and further reading

Summary: The Master Switch

The Master Switch The Rise And Fall Of Information Empires [Pdf/ePub] eBook

Summary: The Master Switch by BusinessNews Publishing Book Summary:

The must-read summary of Tim Wu's book: “The Master Switch: The Rise and Fall of Information Empires”. This complete summary of "The Master Switch" by Tim Wu, a renowned professor of law, presents his argument that information technology started as an open playing field and then eventually became dominated by a big entity exercising monopoly. He states that the world’s information is now traveling in a single network; the Internet, therefore he says that great information powers are locked in a battle over the Internet’s future. Added-value of this summary: • Save time • Understand the potential fate of the Internet to an information empire • Expand your knowledge of business politics and information wars To learn more, read "The Master Switch" and discover how information empires are set to be locked into a battle for the Internet's future.

Imagining the Internet

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Imagining the Internet by Robin Mansell Book Summary:

"This book is for students of the past, present, and future communication system. It is for people in policy, business, and civil society who want to influence change in this system and also for people who are largely unaware that what they do every day is changing this system. I examine some of the causes and consequences of innovations in the modern digital communication system. These have been at the centre of my interest in social transformation for a long time. Investigations of what has come to be known as the information society normally are conducted within disciplinary boundaries in the humanities, social sciences, or natural and physical sciences. In this book, I cross these boundaries, something I have been encouraged to do throughout my career"--Preface, p. [vii]

Digital Universe

The Master Switch The Rise And Fall Of Information Empires [Pdf/ePub] eBook

Digital Universe by Peter B. Seel Book Summary:

For the student and general reader, a tour of the digital universe that offers critical observations and new perspectives on human communication and intelligence. Traces the development and diffusion of digital information and communication technologies, providing an analysis of trans-cultural effects among developed and developing nations Provides a balanced analysis of the pros and cons of the adoption and diffusion of digital technologies Explores privacy, censorship, the digital divide, online games, and virtual and augmented realities Follows a thematic structure, allowing readers to access the text at any point, based on their interests Accompanying resources provide a wealth of related online content Selected by Choice as a 2013 Outstanding Academic Title

The Attention Merchants

The Master Switch The Rise And Fall Of Information Empires [Pdf/ePub] eBook

The Attention Merchants by Tim Wu Book Summary:

One of the Best Books of the Year The San Francisco Chronicle * The Philadelphia Inquirer * Vox * The Globe and Mail (Toronto) From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term "net neutrality"--a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu's narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium--from radio to television to Internet companies such as Google and Facebook--has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of "attention merchants" has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.

How the Internet Became Commercial

The Master Switch The Rise And Fall Of Information Empires [Pdf/ePub] eBook

How the Internet Became Commercial by Shane Greenstein Book Summary:

In less than a decade, the Internet went from being a series of loosely connected networks used by universities and the military to the powerful commercial engine it is today. This book describes how many of the key innovations that made this possible came from entrepreneurs and iconoclasts who were outside the mainstream—and how the commercialization of the Internet was by no means a foregone conclusion at its outset. Shane Greenstein traces the evolution of the Internet from government ownership to privatization to the commercial Internet we know today. This is a story of innovation from the edges. Greenstein shows how mainstream service providers that had traditionally been leaders in the old-market economy became threatened by innovations from industry outsiders who saw economic opportunities where others didn't—and how these mainstream firms had no choice but to innovate themselves. New models were tried: some succeeded, some failed. Commercial markets turned innovations into valuable products and services as the Internet evolved in those markets. New business processes had to be created from scratch as a network originally intended for research and military defense had to deal with network interconnectivity, the needs of commercial users, and a host of challenges with implementing innovative new services. How the Internet Became Commercial demonstrates how, without any central authority, a unique and vibrant interplay between government and private industry transformed the Internet.

Disenchanted Night

The Master Switch The Rise And Fall Of Information Empires [Pdf/ePub] eBook

Disenchanted Night by Wolfgang Schivelbusch Book Summary:

Wolfgang Schivelbusch tells the story of the development of artificial light in the nineteenth century. Not simply a history of a technology, Disenchanted Night revelas the ways that the technology of artificial illumination helped forge modern consciousness. In his strikingly illustrated and lively narrative, Schivelbusch discusses a range of subject including the political symbolism of streetlamps, the rise of nightlife and the shopwindow, and the importance of the salon in bourgeois culture.

Splinternet

The Master Switch The Rise And Fall Of Information Empires [Pdf/ePub] eBook

Splinternet by Scott Malcomson Book Summary:

“This is not your ordinary history of the Internet. Scott Malcomson has brilliantly extended the connections between Silicon Valley and the military back far beyond DARPA—back, in fact, to World War I. If you want to understand the conflict between cyberspace utopians and the states and corporations who seek to dominate our virtual lives, you’ve got to read this book.” —James Ledbetter, editor, Inc. Magazine “In elegant prose powered by deep research—and with a surprisingly vivid cast of characters—Scott Malcomson shows how profound the relationship is between the state and the Internet. As major powers try to assert control over the Web, Splinternet illuminates both how we got to this point and how to move forward.” —Parag Khanna, global contributor, CNN, and author of Connectography: Mapping the Future of Global Civilization There’s always been something universalizing about the Internet. The World Wide Web has seemed both inherently singular and global, a sort of ethereal United Nations. But today, as Scott Malcomson contends in this concise, brilliant investigation, the Internet is cracking apart into discrete groups no longer willing, or able, to connect. The implications of this shift are momentous. Malcomson traces the way the Internet has been shaped by government needs since the 19th century—above all, the demands of the US military and intelligence services. From World War I cryptography and spying to weapons targeting against Hitler and then Stalin, the monolithic aspect of the digital network was largely determined by its genesis in a single, state-sponsored institution. In the 1960s, internationalism and openness were introduced by the tech pioneers of California’s counter-culture, the seed bed for what became Google, Microsoft, Facebook and Apple. But in the last 15 years, security concerns of states and the privatizing impetus of e-commerce have come to the fore and momentum has shifted in a new direction, towards private, walled domains, each vying with the other in an increasingly fragmented system, in effect a “Splinternet.” Because the Internet today surrounds us so comprehensively, it’s easy to regard the way it functions as a simple given, part of the natural order of things. Only by stepping back and scrutinizing the evolution of the system can we see the Internet for what it is—a contested, protean terrain, constantly evolving as different forces intervene to drive it forward. In that vital exercise, Malcomson’s elegant, erudite account will prove invaluable.

The Curse of Bigness

The Master Switch The Rise And Fall Of Information Empires [Pdf/ePub] eBook

The Curse of Bigness by Tim Wu Book Summary:

We're three decades into a global experiment: what happens when the major nations of the world weaken their control on the size and power of corporate giants and allow unrestricted expansion? In The Curse of Bigness Tim Wu exposes the threats monopolies pose to economic stability and social freedom around the world. Aided by the globalization of commerce and finance, in recent years, we have seen takeovers galore that make a mockery of the ideals of competition and economic freedom. Such is the reality of the 'curse of bigness': stifled entrepreneurship, stalled productivity, dominant tech giants like Facebook and Google, and fewer choices for consumers. Urgent and persuasive, this bold manifesto argues that we need to rediscover the anti-monopoly traditions that brought great peace and prosperity in the past.

Captive Audience

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Captive Audience by Susan P. Crawford Book Summary:

Using a discussion of business law as its backbone, this book explains why Americans are paying much more for Internet access--and getting much less.

Digital Crossroads, second edition

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Digital Crossroads, second edition by Jonathan E. Nuechterlein,Philip J. Weiser Book Summary:

A thoroughly updated, comprehensive, and accessible guide to U.S. telecommunications law and policy, covering recent developments including mobile broadband issues, spectrum policy, and net neutrality. In Digital Crossroads, two experts on telecommunications policy offer a comprehensive and accessible analysis of the regulation of competition in the U.S. telecommunications industry. The first edition of Digital Crossroads (MIT Press, 2005) became an essential and uniquely readable guide for policymakers, lawyers, scholars, and students in a fast-moving and complex policy field. In this second edition, the authors have revised every section of every chapter to reflect the evolution in industry structure, technology, and regulatory strategy since 2005. The book features entirely new discussions of such topics as the explosive development of the mobile broadband ecosystem; incentive auctions and other recent spectrum policy initiatives; the FCC's net neutrality rules; the National Broadband Plan; the declining relevance of the traditional public switched telephone network; and the policy response to online video services and their potential to transform the way Americans watch television. Like its predecessor, this new edition of Digital Crossroads not only helps nonspecialists climb this field's formidable learning curve, but also makes substantive contributions to ongoing policy debates.

Network Nation

The Master Switch The Rise And Fall Of Information Empires [Pdf/ePub] eBook

Network Nation by Richard R. John Book Summary:

Making a neighborhood of a nation -- Professor Morse's lightning -- Antimonopoly -- The new postalic dispensation -- Rich man's mail -- The talking telegraph -- Telephomania -- Second nature -- Gray wolves -- Universal service -- One great medium?

In The Plex

The Master Switch The Rise And Fall Of Information Empires [Pdf/ePub] eBook

In The Plex by Steven Levy Book Summary:

Written with full cooperation from top management, including cofounders Sergey Brin and Larry Page, this is the inside story behind Google, the most successful and most admired technology company of our time, told by one of our best technology writers. Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indispensable part of our lives. How has Google done it? Veteran technology reporter Steven Levy was granted unprecedented access to the company, and in this revelatory book he takes readers inside Google headquarters—the Googleplex—to show how Google works. While they were still students at Stanford, Google cofounders Larry Page and Sergey Brin revolutionized Internet search. They followed this brilliant innovation with another, as two of Google’s earliest employees found a way to do what no one else had: make billions of dollars from Internet advertising. With this cash cow, Google was able to expand dramatically and take on other transformative projects: more efficient data centers, open-source cell phones, free Internet video (YouTube), cloud computing, digitizing books, and much more. The key to Google’s success in all these businesses, Levy reveals, is its engineering mind-set and adoption of such Internet values as speed, openness, experimentation, and risk taking. After its unapologetically elitist approach to hiring, Google pampers its engineers—free food and dry cleaning, on-site doctors and masseuses—and gives them all the resources they need to succeed. Even today, with a workforce of more than 23,000, Larry Page signs off on every hire. But has Google lost its innovative edge? With its newest initiative, social networking, Google is chasing a successful competitor for the first time. Some employees are leaving the company for smaller, nimbler start-ups. Can the company that famously decided not to be evil still compete? No other book has ever turned Google inside out as Levy does with In the Plex.

Giving Offense

The Master Switch The Rise And Fall Of Information Empires [Pdf/ePub] eBook

Giving Offense by J. M. Coetzee Book Summary:

Winner of the 2003 Nobel Prize in Literature. J. M. Coetzee presents a coherent, unorthodox analysis of censorship from the perspective of one who has lived and worked under its shadow. The essays collected here attempt to understand the passion that plays itself out in acts of silencing and censoring. He argues that a destructive dynamic of belligerence and escalation tends to overtake the rivals in any field ruled by censorship. From Osip Mandelstam commanded to compose an ode in praise of Stalin, to Breyten Breytenbach writing poems under and for the eyes of his prison guards, to Aleksander Solzhenitsyn engaging in a trial of wits with the organs of the Soviet state, Giving Offense focuses on the ways authors have historically responded to censorship. It also analyzes the arguments of Catharine MacKinnon for the suppression of pornography and traces the operations of the old South African censorship system. "The most impressive feature of Coetzee's essays, besides his ear for language, is his coolheadedness. He can dissect repugnant notions and analyze volatile emotions with enviable poise."—Kenneth Baker, San Francisco Chronicle Book Review "Those looking for simple, ringing denunciations of censorship's evils will be disappointed. Coetzee explicitly rejects such noble tritenesses. Instead . . . he pursues censorship's deeper, more fickle meanings and unmeanings."—Kirkus Reviews "These erudite essays form a powerful, bracing criticism of censorship in its many guises."—Publishers Weekly "Giving Offense gets its incisive message across clearly, even when Coetzee is dealing with such murky theorists as Bakhtin, Lacan, Foucault, and René; Girard. Coetzee has a light, wry sense of humor."—Bill Marx, Hungry Mind Review "An extraordinary collection of essays."—Martha Bayles, New York Times Book Review "A disturbing and illuminating moral expedition."—Richard Eder, Los Angeles Times Book Review

To Save Everything, Click Here

The Master Switch The Rise And Fall Of Information Empires [Pdf/ePub] eBook

To Save Everything, Click Here by Evgeny Morozov Book Summary:

Argues that technology is changing the way we understand human society and discusses how the disciplines of politics, culture, public debate, morality, and humanism will be affected when responsibility for them is delegated to technology.