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Social Media For Social Good A How To Guide For Nonprofits

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Social Media for Social Good: A How-to Guide for Nonprofits

Social Media For Social Good A How To Guide For Nonprofits [Pdf/ePub] eBook

Social Media for Social Good: A How-to Guide for Nonprofits by Heather Mansfield Book Summary:

Maximize every donation dollar using social-media marketing best practices With Social Media for Social Good, you have everything you need to get your organization online at all levels: Web 1.0: Websites, e-newsletters, and “Donate Now” buttons; Web 2.0: Blogging and social networking sites; and Web 3.0: The Mobile Web, texting, and smartphone Apps. Learn how to access free and inexpensive marketing tools, market via email, use Twitter and Facebook, raise money from new donors, understand the legalities involved in being online, establish privacy settings, and track ROI. Heather Mansfield owns DIOSA Communications. She has served as Nonprofit Community Manager for Change.org, was named a Fundraising Star of the Year by Fundraising Success Magazine, and serves on the board for the Latin America Working Group.

Social Media for Social Good: A How-to Guide for Nonprofits

Social Media For Social Good A How To Guide For Nonprofits [Pdf/ePub] eBook

Social Media for Social Good: A How-to Guide for Nonprofits by Heather Mansfield Book Summary:

Spread your message instantly and easily—even on a shoestring budget “In a world that seems to be overpopulated with social media experts, Heather is the real thing. Her passion and intuition have made her an invaluable resource to the nonprofit community.” —Danielle Brigida, digital marketing manager, National Wildlife Federation “For over 10 years Heather has been my primary reference point for all things pertaining to online community management and social networking for nonprofits. All of us here at TechSoup deeply respect, value, and recommend her work.” —Susan Tenby, director, online community and social media, TechSoup.org “Heather has been a real change maker for Safe Kids. Whenever we have a question about social media we always return to Heather’s blog Nonprofit Tech 2.0 for advice, and no doubt we will be regularly using her book too.” —Line Storgaard-Conley, director of interactive services, Safe Kids USA/Safe Kids Worldwide “Heather practices what she preaches: she is passionate about social media, and she is a friendly and generous member of the nonprofit community. When I want to know what my organization should be doing, I first turn to Heather’s blog and LinkedIn Group.” —Erica Burman, director of communications, National Peace Corps Association “We use something we’ve learned from Heather almost daily. Social media is a critical tool we use to help gain support for our military families and wounded warriors, and because they deserve our best efforts, this book will be within reach on all our desks.” —Susan Miller, director of online communications, Operation Homefront About the Book “Web 3.0” is already here. Is your nonprofit ready? With Social Media for Social Good, it will be . . . even if you’re so behind that you’re not sure what “Web 3.0” means. As a nonprofit, you’re most likely used to working at a disadvantage. Recent economic factors have required many organizations to slash budgets, implement staff cuts, and depend upon volunteers or already overworked nonprofit staff to manage their social media and mobile technology campaigns. Luckily, the dedication of your staff and volunteers, when combined with the wisdom presented in this book, is all that your nonprofit needs to harness the power of social media. Give your team a wealth of Web wisdom to match its passion, and you’ll quickly discover that the playing field suddenly seems a whole lot more even and that social media success lies literally at your fingertips. Enter Heather Mansfield. When it comes to nonprofit communications, she is the social media expert. Nonprofits and social media are her passions, and she loves to make them work together. That’s why communications staff at organizations like the National Wildlife Federation, the National Peace Corps Association, Safe Kids, TechSoup.org, and Operation Homefront, to name a few, are among her devoted fans. What Mansfield has taught them, you’ll learn in Social Media for Social Good—from basic best practices to advanced strategies that are guaranteed to keep your supporters engaged and growing in numbers. Learn how to: Inspire fans, followers, and friends to transition from passive interest to active involvement in supporting your mission Implement an integrated communications and fundraising strategy that maximizes the ROI of your nonprofit’s website and blog, e-newsletter, social networking communities, video and digital photography libraries, and mobile technology campaigns Understand and navigate legal and privacy issues Use social media and mobile technology to nurture current donors—and build your list of new donors Track and report the effectiveness of your efforts Imagine the kind of nonprofit communications and fundraising success your organization could achieve if only you had the resources. Social Media for Social Good gives you the tools to stop imagining—and start doing.

101 Social Media Tactics for Nonprofits

Social Media For Social Good A How To Guide For Nonprofits [Pdf/ePub] eBook

101 Social Media Tactics for Nonprofits by Melanie Mathos,Chad Norman Book Summary:

The ultimate social media field guide for nonprofits—with 101 ways to engage supporters, share your mission, and inspire action using the social web 101 Social Media Tactics for Nonprofits features 101 actionable tactics that nonprofits can start using today, and most of the featured resources are free. Broken down into five key areas, this unique guide explains the steps and tools needed to implement each tactic, and provides many real-life examples of how nonprofits are using the tactics. With this book as your guide, you'll learn how leading nonprofit professionals around the world are leveraging social media to engage constituents, communicate their cause, and deliver on their mission. Presents immediately useful ideas for relevant impact on your organization's social presence so you can engage with supporters in new and inventive ways Features 101 beginner to intermediate-level tactics with real-life examples Offers a workable format to help nonprofits discover new ways of deploying their strategy Includes nonprofit social media influencers from leading nonprofits around the world including National Wildlife Federation, March of Dimes, and The Humane Society Nonprofits know they need to start engaging with supporters through social media channels. This field guide to social media tactics for nonprofits will feature 101 beginner to intermediate-level tactics with real-life examples to help nonprofits discover new ways of deploying their strategy and meeting their social media objectives.

Brandraising

Social Media For Social Good A How To Guide For Nonprofits [Pdf/ePub] eBook

Brandraising by Sarah Durham Book Summary:

In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising.

Hands-On Social Marketing

Social Media For Social Good A How To Guide For Nonprofits [Pdf/ePub] eBook

Hands-On Social Marketing by Nedra Kline Weinreich Book Summary:

This book shows students and practitioners how to develop social marketing programs through a simple, six-step process of strategic planning and design. Nedra Kline Weinreich starts by introducing the concept of social marketing and then walks the reader through each of the six steps of the process: analysis, strategy development, program and communication design, pretesting, implementation, and evaluation and feedback. The Second Edition incorporates developments in marketing practice over the last 10 years and focuses on how to apply the design approach to campaigns to effect behavior change. All organizations can do social marketing, Weinreich insists, if they follow the steps and start to think from a social marketing perspective.

Measuring and Improving Social Impacts

Social Media For Social Good A How To Guide For Nonprofits [Pdf/ePub] eBook

Measuring and Improving Social Impacts by Marc J. Epstein,Kristi Yuthas Book Summary:

The world is beset with enormous problems. And as a nonprofit, NGO, foundation, impact investor, or socially responsible company, your organization is on a mission to solve them. But what exactly should you do? And how will you know whether it’s working? Too many people assume that good intentions will result in meaningful actions and leave it at that. But thanks to Marc Epstein and Kristi Yuthas, social impact can now be evaluated with the same kind of precision achieved for any other organizational function. Based on years of research and analysis of field studies from around the globe, Epstein and Yuthas offer a five-step process that will help you gain clarity about the impacts that matter most to you and will provide you with methods to measure and improve them. They outline a systematic approach to deciding what resources you should invest, what problem you should address, and which activities and organizations you should support. Once you’ve made those decisions, you can use their tools, frameworks, and metrics to define exactly what success looks like, even for goals like reducing global warming or poverty that are extremely difficult to measure. Then they show you how to use that data to further develop and increase your social impact. Epstein and Yuthas personally interviewed leaders at over sixty different organizations for this book and include examples from nearly a hundred more. This is unquestionably the most complete, practical, and thoroughly researched guide to taking a rigorous, data-driven approach to expanding the good you do in the world.

Nonprofit Management 101

Social Media For Social Good A How To Guide For Nonprofits [Pdf/ePub] eBook

Nonprofit Management 101 by Darian Rodriguez Heyman Book Summary:

A comprehensive handbook for leading a successful nonprofit This handbook can educate and empower a whole generation of nonprofit leaders and professionals by bringing together top experts in the field to share their knowledge and wisdom gained through experience. This book provides nonprofit professionals with the conceptual frameworks, practical knowledge, and concise guidance needed to succeed in the social sector. Designed as a handbook, the book is filled with sage advice and insights from a variety of trusted experts that can help nonprofit professionals prepare to achieve their organizational and personal goals, develop a better understanding of what they need to do to lead, support, and grow an effective organization. Addresses a wealth of topics including fundraising, Managing Technology, Marketing, Finances, Advocacy, Working with Boards Contributors are noted nonprofit experts who define the core capabilities needed to manage a successful nonprofit Author is the former Executive Director of Craigslist Foundation This important resource offers professionals key insights that will have a direct impact on improving their daily work.

Storytelling in the Digital Age

Social Media For Social Good A How To Guide For Nonprofits [Pdf/ePub] eBook

Storytelling in the Digital Age by Julia Campbell Book Summary:

Storytelling is a hot topic for nonprofits. Actually, it's the hottest topic! This book is carefully designed to help busy nonprofit practitioners and volunteers to use storytelling to grow support and to keep donors engaged. Storytelling for nonprofits is all about crafting authentic, real, emotional stories about the work that you do every day.

Charity Case

Social Media For Social Good A How To Guide For Nonprofits [Pdf/ePub] eBook

Charity Case by Dan Pallotta Book Summary:

A blueprint for a national leadership movement to transform theway the public thinks about giving Virtually everything our society has been taught about charityis backwards. We deny the social sector the ability to grow becauseof our short-sighted demand that it send every short-term dollarinto direct services. Yet if the sector cannot grow, it can nevermatch the scale of our great social problems. In the face of thisdilemma, the sector has remained silent, defenseless, anddisorganized. In Charity Case, Pallotta proposes a visionarysolution: a Charity Defense Council to re-educate the public andgive charities the freedom they need to solve our most pressingsocial issues. Proposes concrete steps for how a national Charity DefenseCouncil will transform the public understanding of the humanitariansector, including: building an anti-defamation league and legaldefense for the sector, creating a massive national ongoing adcampaign to upgrade public literacy about giving, and ultimatelyenacting a National Civil Rights Act for Charity and SocialEnterprise From Dan Pallotta, renowned builder of social movements andinventor of the multi-day charity event industry (including theAIDS Rides and Breast Cancer 3-Days) that has cumulatively raisedover $1.1 billion for critical social causes The hotly-anticipated follow-up to Pallotta’sgroundbreaking book Uncharitable Grounded in Pallotta’s clear vision and deep social sectorexperience, Charity Case is a fascinating wake-up call for fixingthe culture that thwarts our charities’ ability to change theworld.

Measuring the Networked Nonprofit

Social Media For Social Good A How To Guide For Nonprofits [Pdf/ePub] eBook

Measuring the Networked Nonprofit by Beth Kanter,Katie Delahaye Paine Book Summary:

The tools nonprofits need to measure the impact of their social media Having a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As funders provide dollars to support programs that include social media, they too want to see results. This book offers the tools and strategies needed for nonprofits that need reliable and measurable data from their social media efforts. Using these tools will not only improve a nonprofit?s decision making process but will produce results-driven metrics for staff and stakeholders. A hands-on resource for nonprofit professionals who must be able to accurately measure the results of their social media ventures Written by popular nonprofit blogger Beth Kanter and measurement expert Katie Delahaye Paine Filled with tools, strategies, and illustrative examples that are highly accessible for nonprofit professionals This important resource will give savvy nonprofit professionals the information needed to produce measurable results for their social media.

Systems Thinking For Social Change

Social Media For Social Good A How To Guide For Nonprofits [Pdf/ePub] eBook

Systems Thinking For Social Change by David Peter Stroh Book Summary:

Donors, leaders of nonprofits, and public policy makers usually have the best of intentions to serve society and improve social conditions. But often their solutions fall far short of what they want to accomplish and what is truly needed. Moreover, the answers they propose and fund often produce the opposite of what they want over time. We end up with temporary shelters that increase homelessness, drug busts that increase drug-related crime, or food aid that increases starvation. How do these unintended consequences come about and how can we avoid them? By applying conventional thinking to complex social problems, we often perpetuate the very problems we try so hard to solve, but it is possible to think differently, and get different results. Systems Thinking for Social Change enables readers to contribute more effectively to society by helping them understand what systems thinking is and why it is so important in their work. It also gives concrete guidance on how to incorporate systems thinking in problem solving, decision making, and strategic planning without becoming a technical expert. Systems thinking leader David Stroh walks readers through techniques he has used to help people improve their efforts to end homelessness, improve public health, strengthen education, design a system for early childhood development, protect child welfare, develop rural economies, facilitate the reentry of formerly incarcerated people into society, resolve identity-based conflicts, and more. The result is a highly readable, effective guide to understanding systems and using that knowledge to get the results you want.

The Nonprofit Marketing Guide

Social Media For Social Good A How To Guide For Nonprofits [Pdf/ePub] eBook

The Nonprofit Marketing Guide by Kivi Leroux Miller Book Summary:

A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs. Includes cost-effective strategies and proven tactics for nonprofits An ideal resource for thriving during challenging times Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com.

Forces for Good

Social Media For Social Good A How To Guide For Nonprofits [Pdf/ePub] eBook

Forces for Good by Leslie R. Crutchfield,Heather McLeod Grant Book Summary:

An updated edition of a groundbreaking book on best practices for nonprofits What makes great nonprofits great? In the original book, authors Crutchfield and McLeod Grant employed a rigorous research methodology derived from for-profit books like Built to Last. They studied 12 nonprofits that have achieved extraordinary levels of impact—from Habitat for Humanity to the Heritage Foundation—and distilled six counterintuitive practices that these organizations use to change the world. Features a new introduction that explores the new context in which nonprofits operate and the consequences for these organizations Includes a new chapter on applying the Six Practices to small, local nonprofits, including some examples of these organizations Contains an update on the 12 organizations featured in the original book—how they have fared, what they've learned, and where they are now in their growth trajectory This book has lessons for all readers interested in creating significant social change, including nonprofit managers, donors, and volunteers.

Social Media Success!

Social Media For Social Good A How To Guide For Nonprofits [Pdf/ePub] eBook

Social Media Success! by Janet Fouts Book Summary:

This book is a launch pad for successful social media engagement. It shows how to identify the right networks, find the influencers, and which tools will work best. The text gives guidelines for building a successful strategy, drive traffic to Web sites, and enhance customer service efficiency.

Promoting Nonprofit Organizations

Social Media For Social Good A How To Guide For Nonprofits [Pdf/ePub] eBook

Promoting Nonprofit Organizations by Ruth Ellen Kinzey Book Summary:

Promoting Nonprofit Organizations is a practical guide to developing and implementing a strategic public relations program to enhance a nonprofit’s reputation. The ways in which businesses – both for-profit and not-for-profit – communicate with customers has changed dramatically in recent years. Coupled with economic uncertainty, nonprofits have had to adopt a leaner operational mode, further underlining the need for organizations to take advantage of all the promotion strategies available to them. This book: Discusses why public relations and reputation management go hand-in-hand with marketing efforts Offers a step-by-step guide to develop a public relations strategy Considers the importance of nonprofit sustainable citizenship Provides tips for reputation enhancement using a range of tools, such as social media and board ambassadorship Guides the reader in developing a reputation approach to crisis communication management Highly practical in its approach, this book is a great guide for students in public relations and nonprofit management courses, as well as for professionals seeking to enhance the success of their nonprofit organization.

The Little Red Book of PR Wisdom

Social Media For Social Good A How To Guide For Nonprofits [Pdf/ePub] eBook

The Little Red Book of PR Wisdom by Brian Johnson Book Summary:

Download or read The Little Red Book of PR Wisdom book by clicking button below to visit the book download website. There are multiple format available for you to choose (Pdf, ePub, Doc).

Fundraising for Social Change

Social Media For Social Good A How To Guide For Nonprofits [Pdf/ePub] eBook

Fundraising for Social Change by Kim Klein Book Summary:

The bible of grassroots fundraising, updated with the latest tools and methods Fundraising for Social Change is the preeminent guide to securing funding, with a specific focus on progressive nonprofit organizations with budgets under $5 million. Used by nonprofits nationally and internationally, this book provides a soup-to-nuts prescription for building, maintaining, and expanding an individual donor program. Author Kim Klein is a recognized authority on all aspects of fundraising, and this book distills her decades of expertise into fundraising strategies that work. This updated seventh edition includes new information on the impact of generational change, using social media effectively, multi-channel fundraising, and more, including expanded discussion on retaining donors and on legacy giving. Widely considered the 'bible of grassroots fundraising,' this practically-grounded guide is an invaluable resource for anyone who has to raise money for important causes. A strong, sustainable fundraising strategy must possess certain characteristics. You need people who are willing to ask and realistic goals. You need to gather data and use it to improve results, and you need to translate your ideas in to language donors will understand. A robust individual donor program creates stable and long-term cash flow, and this book shows you how to structure your fundraising appropriately no matter how tight your initial budget. Develop and maintain a large base of individual donors Utilize strategies that pay off sooner rather than later Expand your reach and get your message out to the donor pool Translate traditional fundraising methods into strategies that work for social justice organizations with little or no front money Basing your fundraising strategy on the contributions of individual donors may feel like herding cats—but it's the best way for your organization to maintain maximum freedom to pursue the mission that matters. A robust, organized, planned approach can help you reach your goals sooner, and Fundraising for Social Change is the field guide for putting it all together to make big things happen.

Content Marketing for Nonprofits

Social Media For Social Good A How To Guide For Nonprofits [Pdf/ePub] eBook

Content Marketing for Nonprofits by Kivi Leroux Miller Book Summary:

Nonprofits are communicating more often and in more ways thanever before . . .but is anyone paying attention? In her follow-up to The Nonprofit Marketing Guide: High-Impact,Low-Cost Ways to Build Support for Your Good Cause, Kivi LerouxMiller shows you how to design and implement a content marketingstrategy that will attract people to your cause, rather thanbegging for their attention or interrupting them with yourcommunications. Youll learn how to plan, create, share, and managerelevant and valuable content that inspires and motivates people tosupport your nonprofit in many different ways. Inside: Eye-opening look at how nonprofit marketing and fundraising ischanging, and the perils of not quickly adapting Up-to-date guidance on communicating in a fast-paced,multichannel world How to make big-picture strategic decisions about your content,followed by pragmatic and doable tactics on everything fromeditorial calendars to repurposing content Real-world examples from 100+ nonprofits of all sizes andmissions This book is your must-have guide to communicating so that youkeep the supporters you already have, attract new ones, andtogether, change the world for the better.

How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days

Social Media For Social Good A How To Guide For Nonprofits [Pdf/ePub] eBook

How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days by Julia Campbell Book Summary:

Stressed about social media? Trying to figure out how to effectively use these platforms to activate your supporters and engage more people in your mission? Feeling overwhelmed and whipsawed by all the information out there? I wrote this book to give you, and nonprofit social media managers like you, a simple, actionable, and practical framework to transform your current social media efforts in just 90 days. I know from first-hand experience that nonprofit marketers are both intimidated and excited by the sheer number of social media resources available to them.

Lean Impact

Social Media For Social Good A How To Guide For Nonprofits [Pdf/ePub] eBook

Lean Impact by Ann Mei Chang Book Summary:

Despite enormous investments of time and money, are we making a dent on the social and environmental challenges of our time? What if we could exponentially increase our impact? Around the world, a new generation is looking beyond greater profits, for meaningful purpose. But, unlike business, few social interventions have achieved significant impact at scale. Inspired by the modern innovation practices, popularized by bestseller The Lean Startup, that have fueled technology breakthroughs touching every aspect of our lives, Lean Impact turns our attention to a new goal - radically greater social good. Social change is far more complicated than building a new app. It requires more listening, more care, and more stakeholders. To make a lasting difference, solutions must be embraced by beneficiaries, address root causes, and include an engine that can accelerate growth to reach the scale of the need. Lean Impact offers bold ideas to reach audacious goals through customer insight, rapid experimentation and iteration, and a relentless pursuit of impact. Ann Mei Chang brings a unique perspective from across sectors, from her years as a tech executive in Silicon Valley to her most recent experience as the Chief Innovation Officer at USAID. She vividly illustrates the book with real stories from interviews with over 200 organizations across the US and around the world. Whether you are a nonprofit, social enterprise, triple bottom line company, foundation, government agency, philanthropist, impact investor, or simply donate your time and money, Lean Impact is an essential guide to maximizing social impact and scale.